What was the concept behind introducing a brand new model in an already noisy market? Was there a marker hole that SENS observed?
The hybrid life-style that we have now all adopted particularly after the pandemic has created a necessity for merchandise that aren’t solely recent but in addition break free from the litter. The essence of the necessity can be to search out one thing that’s inexpensive, has impactful options and gives a wonderful after-sales service. We must agree that the Indian market has developed manifold and is now being pushed by younger millennial and Gen Z customers who search high quality and uniqueness. They demand merchandise which can be fashionable and useful and that’s the want hole we want to serve by means of SENS. We wished to create a line of merchandise that talk to this want and which can be 100% made in India for Indian audiences. We actually assume the mix of Sensible and Sensational was the genesis of the concept and SENS was born.
How is your product portfolio unfold out? And additionally inform us about among the options of those merchandise.
All SENS merchandise are designed by in-house groups primarily based out of India and the USA. As an ode to scientists and inventive geniuses of our occasions, we have now named all our merchandise after famend scientists and artists. That’s why we settled on distinctive names equivalent to Edyson, MJ and Einsteyn, and so on. SENS’ merchandise include superior AI-driven options, coupled with state-of-the-art design and cutting-edge expertise, all constructed by the in-house groups at SENS.
Laden with newest applied sciences like AMOLED show, BT calling and Orbiter with sturdy design and materials, the wearables embrace 4 completely different smartwatches – Edyson 1, Einsteyn 1, Nuton 1 and Edyson 2. All SENS smartwatches are outfitted with health monitoring options together with SpO2 & coronary heart fee monitoring and include distinctive sports activities modes and quite a lot of different options. An ideal on a regular basis companion, the watches include high-resolution dials, customisable watch faces together with IPX 4 and 5 score water-resistance and compatibility with each iOS and Android. A couple of of the fashions have been launched with extra strap choices as a part of the launch provide.
SENS’ vary of TWS earbuds and Neckbands embrace seven completely different fashions throughout value brackets, providing all kinds of choices for customers to select from. We have launched 4 TWS- Cnatra 1, Cnatra 2, Hendriks 1, and Hendriks 2 and three Neckbands- Alvis 1, MJ 1, and MJ 2. All the merchandise within the class are waterproof, enabled with voice help options (Google and Siri) and are suitable with each iOS and Android gadgets. Select merchandise from the hearables class include industry-first trademarked applied sciences and a few fashions additionally include superior audio attributes like Environmental Noise Cancellation (ENC) and Active Noise Cancellation (ANC).
And to construct a extra complete ecosystem, SENS has additionally launched an inspiring vary of sensible life-style bottles maintaining in thoughts the shift of focus in the direction of well being and health by millenials and GenZ. The bottles are built-in with in-built options designed to encourage wholesome life-style habits amongst people. The bottle comes with a classy design and is simple to hold. It is on the market in modern colors.
What was your pricing technique? Are you concentrating on any explicit set of customers from a value viewpoint by means of this?
Our pricing technique is sort of easy; we wished to develop and launch merchandise which have been fashionable, useful and cost-effective on the similar time. We are very aware about not specializing in a set goal of customers from a value viewpoint. We assume value effectiveness, high quality and after gross sales reduce throughout all demographics and markets. We see it as an amazing democratiser of expertise the place we dont decide merchandise primarily based on their value however their high quality. With particular launch costs, our sensible watches vary from INR 1499 to 3099 and our TWS and Neckbands vary from INR 699 to 1699.
What made you determine for the merchandise to be 100% Made in India?
It was solely probably the most logical course for us. With Jaina Group’s years of expertise available in the market and manufacturing infrastructure, we wished to construct a model made in India for India and past. In addition to that, as a gaggle, we perceive our market and viewers higher and wished to advertise the federal government’s Make in India Initiatives below the phase-wise incentive scheme. The technique just isn’t solely efficient but in addition is a good technique of expertise upskilling and creating job alternatives. We envision a close to future the place the dependence on uncooked elements and supplies coming from worldwide markets is diminished and that we’re capable of construct on this ecosystem additional.
Where are the merchandise going to be accessible and when?
Available solely on Amazon, the merchandise are going to be accessible on Amazon beginning September 23, 2022 at particular restricted interval launch costs.