LDF ballot marketing campaign banking solely on Pinarayi could also be of venture price taking

Express News Service
KOCHI: The LDF appears to have taken a giant gamble by placing Pinarayi Vijayan as its sole face in its election commercial marketing campaign titled ‘Urappanu LDF’. While business officers mentioned it was a threat price taking because the CM has been the face of this administration for the previous 5 years, however the flip aspect of the marketing campaign is that if the LDF loses, your entire blame should be borne by Pinarayi alone. 

An official at Maitri Advertising, which is the mind behind the Left Front’s commercial marketing campaign for the 2021 polls too, mentioned the catchline is a continuation of its profitable slogan of 2016 meeting polls. The Kochi-based ad-firm coined the profitable line ‘LDF Varum Ellam Shariyakum’ (LDF will come, will set the whole lot proper) within the 2016 polls. 

“If you look at the series of advertisement campaigns, you could find that this catchline is a continuation of the 2016 tagline. The campaign said the LDF will set right everything, and this time we are saying there is a surety in everything — surety in education, surety in health, surety in security, surety in shelter etc under the LDF,” mentioned the Maitri official. But, the posters and billboards within the final polls had the trio of V S Achuthanandan, Pinarayi Vijayan and the then get together secretary Kodiyeri Balakrishnan. This time, the posters have just one chief, that of Pinarayi Vijayan. 

“We told the agency the work we have done in the last five years and based on it to coin a catchline,” mentioned a supply with the LDF. “The posters are the result of the briefing,” he mentioned. Joice C Jose, of Graphin Communications, who labored for the NDA/BJP marketing campaign within the 2016 meeting polls, mentioned it’s solely honest that LDF put the CM’s face in its election commercial campaigns. “The CM led from the front in difficult times starting with the floods and the fight against Covid-19,” he mentioned.  According to him, the opposite faces within the LDF — be it A Vijayaraghavan, or CPI’s Kanam Rajendran, or senior leaders like Thomas Isaac usually are not in style faces. “It’s all about Pinarayi Vijayan, and it’s justifiable that the election campaigns are focused on him,” mentioned Jose. 

While the LDF acquired an early begin to its marketing campaign, the UDF launched its marketing campaign on Wednesday with a catchline Naadu Nannakan UDF (UDF — to make the land prosper) whereas NDA/BJP is but to launch its commercial marketing campaign. It is a well known indisputable fact that Pinarayi Vijayan is but to steer the LDF to a significant win — both in meeting elections or Lok Sabha elections.

While the credit score for the 2016 meeting polls went to V S Achuthanandan, the 2019 Lok Sabha elections noticed LDF shedding its face after defeat in 19 out of the 20 seats. Though the LDF underneath Pinarayi has gained key meeting bypolls in between and 2020 native physique polls, it’s the upcoming meeting polls that would be the sternest take a look at for the 75-year-old Communist chief. And for now, it appears he’s assured of pulling it via, going by the advert campaigns.