Let Tourists Be Our Brand Ambassadors: Odisha Tourism Minister | OTV News
Bhubaneswar: Odisha authorities is rebranding its tourism to get essentially the most out of the coastal heaven. It is organizing Eco Retreat applications at numerous vacationer spots. The thought is to let the world discover the unexplored underneath the tagline “India’s best kept secret”.
In an unique interview with IANS, Jyoti Prakash Panigrahi, Minister (State) Tourism and OLLC (Odia Language Literature & Culture) reveals how the state has risen as a phoenix after each onslaught by nature and stored its coronary heart of pure magnificence pure and pristine.
He says Odisha’s highway to success lies in planning and executing initiatives in collaboration with folks and the Centre.
Here are some excerpts from the Interview
Q: Despite a lot of scenic magnificence, Odisha has been identified a lot for its non secular tourism. Now, what’s the authorities doing to advertise ecotourism within the state?
A: The authorities of Odisha in the previous few years have began rebranding Odisha and you may see there are eco retreats and eco-tourism nature camps within the state. The vacationers have began visiting the state. We are additionally within the technique of getting houseboats and cruise fashions to draw vacationers. We are additionally selling tradition and even sports activities tourism all built-in in to 1.
Of course, Odisha being Lord Jagannath’s land, individuals are additionally taken with non secular tourism and we will certainly proceed to deal with this as effectively.
Q: Odisha has braved many a cyclone and now the pandemic, how is the tourism recovering from it?
A: Cyclone Fani struck Odisha in May 2019 and the Holy Rath Yatra was imagined to happen inside a month’s time. Despite that the federal government of Odisha efficiently organized the Rath Yatra.
We are the state with the one of the crucial environment friendly catastrophe administration. Honorable CM (Naveen Patnaik) has put his staff is such a fashion that publish catastrophe swift restoration is completed.
Q: Though Odisha is having a lot of scenic magnificence, nice seashores however once we examine the tourism of the state with that of Kerala, do you suppose {that a} threshold push remains to be wanted to spice up the tourism right here in that path?
A: Let us perceive that Kerala tourism began a lot earlier than Odisha. Now the federal government of Odisha has given a push to tourism sector on precedence since previous few years and we’re hopeful that going by the identical tempo we will match Kerala by way of tourism in close to future.
Even Kerala rebranded itself and has accomplished effectively in recent times. We need folks to come back to Odisha and expertise themselves what now we have to supply and grow to be our model ambassadors after ‘exploring the unexplored destinations in the state’.
Q: One factor that catches the attention of the vacationers is the highway transport and the hassle-free journey in Odisha. Do you suppose higher highway transport would enhance tourism within the state?
A: Not simply the roads within the city areas however the roads within the rural areas additionally make the connectivity higher within the State. It is completed by the federal government of Odisha in coordination with the central authorities, we executed it with perfection. I have to say it’s the honorable CM’s want and imaginative and prescient which has been applauded many instances by the Government of India and that’s one purpose you possibly can see Odisha is doing effectively in highway transport along with different sectors as effectively.
(Zafar Abbas/IANS)
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