Stellantis Group is contemplating the sale of Maserati as part of a strategic assessment of its brand portfolio. Discussions regarding the potential sale began before the appointment of the new CEO, Antonio Fliosa. Maserati is facing operational difficulties, including the impact of import tariffs and competition from Chinese brands, leading to the consideration of strategic alternatives. Sources suggest that advisors are still in the preliminary stages of assessment and a final decision from Stellantis is imminent.
Maserati’s sales have declined significantly, dropping by more than half in 2024, with only 11,300 units sold. This resulted in an adjusted operational loss of 260 million. The brand currently has no new launches in the pipeline, and its last planned launch was postponed. Stellantis acknowledges the challenge of effectively managing and investing in its numerous brands. All options for Maserati are under consideration, and the board may be divided on the best course of action. The automotive world will be watching what happens with this iconic brand.