Report Wire

Tag: Hardik Mehta

  • Roohi Box Office Day 1: Decent Business For Janhvi Kapoor Starrer, Maharashtra-Lockdown Affects Growth

    Rajkummar Rao, Varun Sharma, and Janhvi Kapoor starrer Roohi hit the cinemas on Thursday. The horror-comedy regarded entertaining with its trailer and different promos, and it lastly introduced again the viewers to the theatres in honest numbers. The first day enterprise of the movie is Rs 3.06 crore which is nothing large however first rate contemplating that some belief nonetheless must be constructed among the many viewers earlier than they begin flocking to the theatres in larger numbers. Also Read – Roohi Box Office Prediction: Janhvi Kapoor, Rajkummar Starrer Expects To Mint Rs 1.5 Crore on Its Opening Day The official Box Office numbers of the movie had been launched by Maddock Films on Twitter. The Hardik Mehta-directorial was anticipated to achieve over Rs 3.10 crore on the ticket window on its opening window. With a wonderful starcast and an applicable buzz round its launch, Roohi was anticipated to comfortably achieve extra on its first day on the Box Office. However, the lockdown within the elements of Maharashtra discouraged the viewers to look at the movie in theatres. What is although vital for the movie is to gauge good word-of-mouth which is what contributed majorly to the success of Stree. Also Read – Master Beyond Box Office: How Thalapathy Vijay Starrer Changed The Life of These Kids! #Roohi brings again audiences to the theatres!đŸ’ƒđŸ» Book your tickets now: https://t.co/8yldKuq0lOhttps://t.co/sHFWeyVdB1#RoohiBringsBackTheatres pic.twitter.com/6tOE1VHy7p Also Read – Master Completes 50 Stupendous Days at Box Office, Thalapathy Vijay Roars in Tamil Nadu – Figures Inside— Maddockfilms (@MaddockFilms) March 12, 2021

    Roohi is the story of Afza, a ghost who’s inside Roohi, and the way two males attempt to let the spirit be free. While the makers needed to achieve with the Maha Shivratri vacation, it’s solely going to learn with the word-of-mouth now from Friday. An opening weekend of round Rs 15 crore is on the charts if the movie receives good word-of-mouth. Watch out this house for all the most recent Box Office updates on Roohi!

  • Roohi has its personal identification, and has nothing to do with Stree: Director Hardik Mehta

    With gags, gasps and a shout-out to Dilwale Dulhania Le Jayenge (DDLJ), Roohi goals to additional generate curiosity about horror comedies, a style which permits creators to subvert the folklore to current a recent story, says the movie’s director Hardik Mehta.
    Starring Janhvi Kapoor, Rajkummar Rao and Varun Sharma, Roohi revolves round a singing ghost who places grooms to sleep so it may well possess their brides.
    The trailer of the film, which is slated to be launched theatrically on March 11, reinterprets the long-lasting scene from DDLJ the place Shah Rukh Khan’s Raj wills Simran (performed by Kajol) to ‘palat’, that’s to show again if she loves him.
    In Roohi, the viewer sees the character performed by Kapoor, who’s possessed by the ghost, rotate her neck to 360 diploma after Sharma says ‘palat’.
    Mehta stated the intention was to provide a brand new twist to the memorable dialogue whereas honouring the traditional horror trope with a bit of guffaws.
    “Horror films have always used this twisted neck or turning around the neck for horror effect but here we have subverted that and combined the DDLJ mainstream memory of ‘palat’ and given a chudail (witch) ‘palat’ moment. It was something not done before. In our universe, the chudail is filmy,” the director advised in an interview.

    Roohi is the second movie in producer Dinesh Vijan’s horror comedy universe, which was envisioned following the success of Stree, that includes Shraddha Kapoor and Rao. The 2018 film additionally featured Abhishek Bannerjee, Aparshakti Khurana and Pankaj Tripathi.
    Mehta, who made his function size directorial debut with the Sanjay Mishra-starrer drama Kaamyaab, stated there may be a number of curiosity round this style, which isn’t fully found in India as but.
    “We all have grown up with so many folk tales and rumours about ghost and witch and each region has a specific folklore. That helps establish a folklore, create curiosity and subvert it in today’s 21st century, where you can be rational about few things but you can also give up your rationality after few times,” he stated.

    The idea of Roohi, Mehta stated, got here from writer-director Mrigdeep Singh Lamba of Fukrey fame and Gautam Mehra and is predicated on a preferred folklore of north India.
    “There is a chudail (witch) called ‘mudiyapairi’, who targets grooms and as they fall asleep, she abducts the brides.”
    The movie is predicated in a fictitious city, he stated, quipping they didn’t title the place ‘because times are changing’. While Stree and Roohi come from the identical steady and style, they’re ‘completely different films’.
    “Roohi has its own individual identity. The film has nothing to do with Stree except it is a horror comedy genre and it is coming from the same producers. Content wise it is not similar,” Mehta stated.

    The filmmaker, who gained the National Award for his 2015 quick documentary in Gujarati titled Amdavad Ma Famous, stated the largest problem for the makers is to realize full engagement of the viewers.
    “Horror movies have a typical trope like somebody may seem in entrance of the door, keyhole or above the cabinet, and many others. We have seen sure issues in Ramsay Brothers motion pictures or The Conjuring. They have turn into a part of our mainstream viewers reminiscence and subverting that makes the comedy.

    “The most important thing is to not lose the concentration of horror, the moment you try to dilute horror it might become comedy-horror and not horror-comedy. And then it becomes spoof and more dangerous,” he famous.
    A graduate in Dairy and Food Technologies, Mehta initially labored at a number one firm in Surat however his ardour for storytelling led him into the movie trade the place he co-wrote motion pictures like ‘Trapped’ and net sequence ‘Paatal Lok’.
    The director, who served as script supervisor on movies like ‘Lootera’ and ‘Queen’, stated he’s pleased to be related to numerous initiatives.
    “I am glad I got the opportunity to do different kinds of things and I am not being put into a box for making certain kinds of films only. Bollywood, otherwise, is known for its stereotypes. In today’s time a good film cannot be ignored irrespective of the genre,” he added.

    Also starring Manav Vij, Sarita Joshi, Anurag Arora, Roohi is without doubt one of the first Bollywood initiatives to reach in theatres after the Ministry of Information and Broadcasting allowed cinema halls to function at full capability with adherence to COVID-19 security norms.
    Mehta stated the staff is underneath strain to recreate the success of Stree along with his movie, moreover getting folks to go to cinema halls amid the pandemic.
    “We have all kinds of pressure. There is a successful film in the same genre from same producer and there is pressure of getting people into cinema halls given there is a talk about second wave (of COVID-19)
 We are hoping to get people back in cinema halls,” he stated.

    Roohi is introduced by Jio Studios and Vijan’s Maddock Films.

  • Roohi director Hardik Mehta says, ‘In our universe, the chudail is filmy’

    Image Source : INSTAGRAM/HARDIK MEHTA Roohi director Hardik Mehta says, ‘In our universe, the chudail is filmy’ 
    With gags, gasps and a shout-out to Dilwale Dulhania Le Jayenge (DDLJ), Roohi goals to additional generate curiosity about horror-comedies, a style that permits creators to subvert the folklore to current a recent story, says the movie’s director Hardik Mehta. Starring Janhvi Kapoor, Rajkummar Rao and Varun Sharma, Roohi revolves round a singing ghost who places grooms to sleep so it might possess their brides.

    The trailer of the film, which is slated to be launched theatrically on March 11, reinterprets the enduring scene from DDLJ the place Shah Rukh Khan’s Raj wills Simran (performed by Kajol) to ‘palat’, that’s to show again if she loves him.

    In Roohi, the viewer sees the character performed by Kapoor, who’s possessed by the ghost, rotate her neck to 360 diploma after Sharma says ‘palat’.

    Mehta stated the intention was to offer a brand new twist to the memorable dialogue whereas honouring the basic horror trope with a bit of snickers.

    “Horror films have always used this twisted neck or turning around the neck for horror effect but here we have subverted that and combined the ‘DDLJ’ mainstream memory of ‘palat’ and given a chudail (witch) ‘palat’ moment. It was something not done before. In our universe, the chudail is filmy,” the director informed PTI in an interview.

    Roohi is the second movie in producer Dinesh Vijan’s horror comedy universe, which was envisioned following the success of “Stree”, that includes Shraddha Kapoor and Rao. The 2018 film additionally featured Abhishek Bannerjee, Aparshakti Khurana and Pankaj Tripathi. Mehta, who made his function size directorial debut with the Sanjay Mishra-starrer drama “Kaamyaab”, stated there’s loads of curiosity round this style, which isn’t utterly found in India as but.

    “We all have grown up with so many folk tales and rumours about ghost and witch and each region has a specific folklore. That helps establish a folklore, create curiosity and subvert it in today’s 21st century, where you can be rational about few things but you can also give up your rationality after few times,” he stated.

    The idea of Roohi, Mehta stated, got here from writer-director Mrigdeep Singh Lamba of “Fukrey” fame and Gautam Mehra and is predicated on a preferred folklore of north India.

    “There is a chudail (witch) called ‘mudiyapairi’, who targets grooms and as they fall asleep, she abducts the brides. The film is based in a fictitious town, he said, quipping they didn’t name the place “as a result of instances are altering”.

    While Stree and Roohi come from the identical secure and style, they’re “completely different films”. Roohi’ has its personal particular person identification. The movie has nothing to do with ‘Stree’ besides it’s a horror comedy style and it’s coming from the identical producers. Content sensible it’s not related,” Mehta stated.

    The filmmaker, who gained the National Award for his 2015 quick documentary in Gujarati titled “Amdavad Ma Famous”, stated the largest problem for the makers is to realize full engagement of the viewers.

    “Horror movies have a typical trope like somebody would possibly seem in entrance of the door, keyhole or above the cabinet, and many others.
    We have seen sure issues in Ramsay Brothers films or ‘The Conjuring’. They have grow to be a part of our mainstream viewers reminiscence and subverting that makes the comedy.

    “The most important thing is to not lose the concentration of horror, the moment you try to dilute horror it might become comedy-horror and not horror-comedy. And then it becomes spoof and more dangerous,” he famous.

    A graduate in Dairy and Food Technologies, Mehta initially labored at a number one firm in Surat however his ardour for storytelling led him into the movie trade the place he co-wrote films like “Trapped” and internet sequence “Paatal Lok”.

    The director, who served as script supervisor on movies like “Lootera” and “Queen”, stated he’s completely happy to be related to numerous initiatives.

    “I am glad I got the opportunity to do different kinds of things and I am not being put into a box for making certain kinds of films only. Bollywood, otherwise, is known for its stereotypes. In today’s time a good film cannot be ignored irrespective of the genre,” he added.

    Also starring Manav Vij, Sarita Joshi, Anurag Arora, “Roohi” is without doubt one of the first Bollywood initiatives to reach in theatres after the Ministry of Information and Broadcasting allowed cinema halls to function at full capability with adherence to COVID-19 security norms.

    Mehta stated the staff is beneath stress to recreate the success of “Stree” together with his movie, in addition to getting folks to go to cinema halls amid the pandemic.

    “We have all kinds of pressure. There is a successful film in the same genre from same producer and there is pressure of getting people into cinema halls given there is a talk about second wave (of COVID-19). We are hoping to get people back in cinema halls,” he stated.

    “Roohi” is offered by Jio Studios and Vijan’s Maddock Films.

  • Director Hardik Mehta: Stree paved the way in which for Roohi

    The trailer of Roohi, starring Janhvi Kapoor, Rajkummar Rao and Varun Sharma, launched on Tuesday . The movie, which was beforehand referred to as Rooh Afza after which Roohi Afzana, is a horror-comedy directed by Hardik Mehta, who has helmed Kaamyaab in 2018, and co-written Trapped (2016).
    Ahead of Roohi’s trailer launch, Hardik Mehta spoke to indianexpress.com about why it was essential for the movie’s staff to launch the film in theatres.
    Here are some excerpts from the dialog:
    Q) Finally the discharge date for Roohi is out, you’ve been saving the movie for thus lengthy, what was it like?
    The good half is that for a movie like this, it’s not quick meals that we will shortly put together and serve it. So, there was a bonus of the lockdown, we have been in a position to edit it and nurture it properly, it’s a VFX heavy movie, so we might use that point to positive tune it from our finish. Often in our Bollywood movies, we now have seen that final minute VFX seems to be like a cut-paste job, we didn’t need VFX to appear like that. So, I’m personally very glad that we received that point to replicate on the movie, a lot of the occasions administrators don’t get that chance as a result of they shoot after which inside 3-4 months the discharge date is set.
    At the identical time, the lockdown additionally examined our persistence as a result of the movie deserved a theatrical launch and we had no concept if and when the theatres would open. When you watch a trailer like this you perceive that in a style like horror-comedy the sound design and sound results must be skilled in theatres, it will probably’t be watched at dwelling with kids enjoying round or the noise of a pressure-cooker whistle going off within the kitchen. It can be a group expertise to observe a movie on this style. So, now that issues are opening up and we now have protocols in place, I feel it’s the proper time for a movie like ours to return.

    Q) Roohi comes from the makers of Stree which was primarily a mission by Raj and DK. Did you make your movie retaining Stree in thoughts?
    At the top of the day, it was nonetheless Amar Kaushik’s movie. Of course, the idea and story was by Raj and DK. Similarly, the idea for Roohi got here from Mrigdeep Singh Lamba and Gautam Sinha, who’re the writers on the movie, after which they needed a younger director and that’s how I got here into the image. I needed to take it forward in a style the place I mash-up pulp and horror and create a cinematic expertise out of it.
    Stree really paved a means for us. The success of Stree has led to Roohi. If there was no Stree, there wouldn’t most likely have been Roohi.
    Q) How was your expertise helming a horror-comedy like Roohi?
    For somebody who has come from Kaamyaab background, to have 4 cities to shoot in, three stars to direct and two producers to again the movie, Roohi was an important expertise.

    Q) How was it directing the three actors — Janhvi Kapoor, Rajkummar Rao and Varun Sharma?
    Janhvi was a nice shock and he or she goes to shock all along with her efficiency even additional. And to get a honest actor like Raj, is sort of a director’s dream come true. The comedian timing that he and Varun share within the movie is sort of a ‘buddy comedy’ in a means. Raj’s character stutters within the movie, he has picked it up so properly, the way in which he’s on the set, he makes the director look good. He is such an outstanding performer.

    Bankrolled by Dinesh Vijan’s Maddock Films, Roohi is scheduled to launch in theatres on March 11.

  • Roohi trailer: It’s Janhvi Kapoor’s ‘witch’ vs Rajkummar Rao and Varun Sharma on this horror comedy

    The trailer of Roohi, starring Rajkummar Rao, Janhvi Kapoor and Varun Sharma, was launched on Tuesday. The movie, which was beforehand known as Rooh Afza after which Roohi Afzana, is a horror-comedy directed by Hardik Mehta, who has helmed Kaamyaab in 2018, and co-written Trapped (2016).
    The film tells the story of a witch, Roohi (Janhvi kapoor) who abducts brides on their honeymoon. How two males, Veer and Raj (Rajkummar Rao and Varun Sharma) from the village take up the duty to avoid wasting the brides from Roohi, kinds the core of the plot.
    Watch the trailer of Roohi

    With its refined particulars and nuances, Roohi will make you curious. Most of the scenes are loaded with nice VFX, and spooky soundtrack, obligatory for a horror movie.
    Janhvi Kapoor performs a witch who will get salvation provided that she is married off to a person. She can twist her neck 360 levels, and her ft are turned backwards. Yes, within the trailer itself you’ll know that the movie is full of witch cliches, however Janhvi appears to be like promising, and her prosthetics make her look convincing.

    Rajkummar Rao alternatively will remind you of his humorous character from Anurag Basu’s Ludo given his antics, dressing sense and dance steps. However, this time, Raj’s character stutters and his drawback is used as a comic book aid within the movie.
    Varun Sharma appears to be in an incredible kind, his comedian timing is impeccable. His empathy in the direction of a witch provides the movie a humane contact and we realise that, like Maddock Film’s Stree (2018), this movie will too have a hidden social message.
    The Indian Express acquired a possibility to look at the trailer a day prematurely on the Maddock Films’ workplace in Mumbai. We realised how the movie is made for the large display, and it was clever of the movie’s producer, Dinesh Vijan to attend for the theatres to open in full capability earlier than releasing it.

    Roohi is scheduled to launch in theatres on March 11.