He added that the company’s Redmi Note lineup offers flagship-grade smartphones at an affordable price point and thus, it has been effective in popularizing some of the high-end technologies used in smartphones.
Explaining the philosophy behind this successful product lineup, Lu Weibing adds that the company aims to offer an 80% flagship experience to the users, for a cost of 20%, and this is the strategy that has worked for Redmi.
The company also has impressive numbers to back its claims. The company has managed to sell more than 140 million units of its Redmi smartphones in the market, confirming that its products are well-received by the users and the company’s strategy is working.
Redmi is expected to launch at least two devices on 26th November in China — Redmi Note 9 5G and Redmi Note 9 Pro 5G. As for the specifications, the Pro variant is expected to feature a 6.67-inch 120Hz display and come powered by a 4,820mAh battery that supports 33W fast charging technology.
On the other hand, the Redmi Note 9 5G is said to feature a 6.53-inch display and be powered by MediaTek Dimensity 800U chipset, along with a bigger 5,000mAh battery with 22.5W fast charging support. It is fitted with 48-megapixel triple rear cameras and a 13-megapixel front camera. To know for sure, we will have to wait a few more days.