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Myntra modifications emblem after grievance calls signage ‘offensive to ladies’

Image Source : MYNTRA Myntra modifications emblem after grievance calls signage offensive to ladies
Fashion e-tailer Myntra is altering its emblem following a grievance by a Mumbai-based activist who alleged that the model’s signage was offensive in direction of ladies. When contacted, Myntra confirmed the event.
The emblem is being modified throughout Myntra’s web site, app and packaging materials.
The grievance had been lodged final month with the cyber cell in Mumbai by Avesta Foundation’s Naaz Patel.
Speaking to PTI, Rashmi Karandikar, Deputy Commissioner of Police (Cyber Crime) mentioned a complainant had approached the cyber crime police station within the matter.

“We called a meeting with Myntra following the complaint, they (Myntra) came and agreed to change the logo. They have sent an e-mail as well on the same,” she mentioned.
In a tweet, Avesta Foundation mentioned: “Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We’re overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women”.
However, the matter has drawn a combined response from netizens. While some have welcomed the corporate’s choice to vary the brand, many mentioned such calls for for emblem modifications appeared whimsical.
Flipkart group firm Myntra is without doubt one of the largest vogue e-retailers within the nation. During its ‘End of Reason Sale’ final month, it bought 11 million objects whereas catering to greater than 5 million orders.
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January 30, 2021
Why Myntra is altering its emblem following a police criticism

E-commerce web site Myntra is about to alter its emblem after a Mumbai-based activist lodged a criticism with the state cyber police, alleging that the corporate’s signage was “insulting and offensive” in the direction of ladies.
The criticism was lodged by a girl named Naaz Patel, the founding father of an NGO referred to as Avesta Foundation. She filed the criticism in December final 12 months, demanding the elimination of the emblem and calling for motion to be taken towards the corporate. Patel alleged that the outdated emblem resembled a unadorned lady.

Mumbai Police’s cyber crime division later despatched an e mail to the Myntra, informing the corporate in regards to the criticism. Responding to the criticism, the Flipkart-backed e-commerce big has stated that it’s going to change its emblem inside a month’s time.
While the corporate is but to unveil its new emblem, it has already began the method of changing the outdated signage on all platforms, together with the web site and app. Myntra has additionally issued printing orders for packaging materials with their new emblem, as per reviews.

“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police instructed Jagran English.
Founded in 2007, Myntra was acquired by Flipkart in 2014. The firm later acquired trend e-retailer Jabong in 2016. It has since grown to turn into one of many nation’s largest on-line trend web sites.

January 30, 2021

Tag: myntra logo

Myntra modifications emblem after grievance calls signage ‘offensive to ladies’

Why Myntra is altering its emblem following a police criticism