By 2029, India’s consumer durables industry could reach a staggering ₹3 lakh crore, propelled by an 11% annual CAGR, with young salaried Indians at the forefront. GI Group Holdings’ comprehensive report spotlights how this demographic is revolutionizing purchases.
Commanding 37% of quick-sale durables, young professionals finance 45% of buys through EMIs. Gen Z’s affinity for payments is unmatched—74% choose EMIs or deferred options.
Buyers prioritize specs (68%), peer reviews (61%), affordability (59%), and guarantees (55%). Though 73% seek bang-for-buck, 70% invest in upscale models for enhanced functionality.
Women’s bold buying (61% more ambitious) amplifies the trend toward frequent upgrades: 46% replace items biennially, 63% switch loyalties. Brands must excel in experiential retail, service reliability, and support ecosystems.
Smart tech beckons: 42% have smart gadgets, 67% target them next. Expert Sonal Arora stresses workforce skilling, superior storefronts, robust after-sales, and PLI-driven growth.
Success hinges on nimble adaptation—innovative, empathetic strategies that resonate with India’s rising consumer class will dominate this trillion-rupee playground.