Realme surges ahead as India’s top smartphone pick for youth, per the latest CMR Consumer Insight Survey 2026. High satisfaction scores and loyalty from Gen Z and millennials propel this BBK-owned brand to the forefront.
The study, spanning eight cities, pinpoints youth cravings: robust processors, trustworthy batteries, and designs that embody self-expression. Daily screen time exceeds four hours for 74%, amplifying demands for peak performance.
Purchase influencers? Camera excellence (86%) and fast-charge battery combos (79%) lead. Realme clinches the highest NPS at 81 in its category, a clear vote of confidence from users.
Branded as young-at-heart and performance powerhouse, Realme thrives. More than 50% plan phone swaps next year for better aesthetics and photography. Social proof from peers and web critiques seals deals.
Realme India CMO Francis Wong beamed: ‘Topping the CMR youth rankings honors our dedication to innovation, camera tech, and user delight. We’re locked in on deepening youth ties.’
Industry expert Prabhu Ram of CMR observed: ‘Gen Z treats phones as lifestyle enablers. Design, dependable tech, battery endurance, and cameras are must-haves. Brands excelling in ownership journeys win big—Realme exemplifies this.’
Realme extends its edge to TWS audio, lauded for chic looks, long playtime, and crisp sound. Seamless transactions and after-sales excellence breed fidelity.
Poised to meet escalating youth standards in power, innovation, and style, Realme commits to redefining digital engagement.