WhatsApp Eyes Usernames to End Phone Number Sharing

WhatsApp is plotting a privacy upgrade with usernames and unique IDs, enabling number-free messaging, calls, and video links. Set for global availability around June 2026, per reports.

Users and businesses alike can adopt handles similar to social giants. The firm’s statement buzzes with anticipation: ‘Usernames on WhatsApp will soon allow frictionless joins to friends, groups, and businesses—no phone numbers needed.’

Voluntary adoption ensures continuity for phone loyalists, strategically blocking paths to alternatives. India’s 500-million-strong community underscores the market’s weight.

Businesses face a game-changer: dynamic bidding for marketing blasts, trialed post-mid-2026 and live by 2027.

A February analysis paints the picture—77% Indian shopping influenced by social media, Meta’s 96% discovery share. Daily short-video habits (97%) and video time (60% on Meta apps) propel trends, with 72% discoveries via WhatsApp messaging.

Positioned boldly, WhatsApp aims to lock in loyalty through smarter privacy and commerce tools.