Apple removes Wordle apps fueled by confused customers

Apple Inc. eliminated a number of Wordle video games from its App Store after customers confused them with one other word-play title popularized by Jimmy Fallon and different celebrities.
As of Wednesday, the one remaining product on the App Store with that title gave the impression to be Wordle!, a time-based sport created by Steven Cravotta greater than 5 years in the past. Apple confirmed the transfer to Bloomberg.
Wordle video games started to take off within the App Store in latest weeks, buoyed by a particular model that’s caught on with entertainers. Created in October by former Reddit software program engineer Josh Wardle, it’s accessible to play as soon as a day on his web site and doesn’t have an app for cell customers.

But like-named video games have soared on the App Store. Downloads of Cravotta’s Wordle! rose practically to 40,000 within the week of Jan. 1, up 850% from the week earlier than, based on the cell knowledge and analytics agency App Annie. It reached the highest 10 amongst all phrase video games in seven international locations and was No. 1 amongst phrase video games in Ireland as of Jan. 8. Wordle! is at present No. 4 amongst phrase video games within the U.S. App Store.
Similarly, What Word – Wordle, launched on iOS final week, noticed practically 20,000 downloads worldwide the week of Jan. 1. It reached the highest 10 amongst all phrase video games in 14 international locations on iOS and No. 1 amongst phrase video games within the U.Ok., Iceland and the Netherlands as of Jan. 8, based on App Annie. That sport now not seems to be accessible on the U.S. App Store.