Apple’s App Store had 78% margin in 2019, Epic knowledgeable says

Apple Inc’s App Store had working margins of virtually 78% in fiscal 12 months 2019, in keeping with testimony from an Epic Games Inc knowledgeable witness primarily based on paperwork obtained from the iPhone maker. The determine comes from Ned Barnes, a monetary and economics researcher, who mentioned he obtained paperwork “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook.”
Apple is disputing the accuracy of Barnes’s calculations and urging a decide to limit public dialogue of App Store revenue, as the businesses head right into a high-stakes trial Monday in Oakland, California. Epic, maker of the blockbuster recreation Fortnite, is attempting to indicate that the App Store is run like a monopoly with its fee on builders of as a lot as 30%, whereas Apple insists it doesn’t abuse its market energy.
Epic can also be suing Apple within the UK and Australia whereas Apple faces scrutiny from antitrust regulators within the U.S. and overseas. The firms are relying closely on dueling economists as they make their case to U.S. District Judge Yvonne Gonzalez Rogers, who’s conducting the three-week trial with no jury.

As a part of the pretrial information-sharing course of, Barnes mentioned that an Apple worker informed him that the numbers from the corporate’s inside paperwork don’t present the total image. Barnes mentioned he then made further calculations, which resulted in greater margin estimates of 79.6% for each 2018 and 2019. In a press release Saturday, the Cupertino, California-based know-how large mentioned Epic consultants’ “calculations of the operating margins for the App Store are simply wrong and we look forward to refuting them in court.”
Barnes mentioned he additionally obtained paperwork ready inside Apple that present revenue and loss estimates for fiscal 12 months 2020. He mentioned Apple had been monitoring App Store earnings for years and that he additionally obtained such statements for 2013 by means of 2015. Apple generates income from the App Store by charging both a 15% or 30% fee to builders for paid app downloads, in-app-purchases and subscriptions.
Analysts consider that Apple’s margins on the App Store might have grown since 2019. Sensor Tower estimates the App Store generated $22 billion in commissions final 12 months for Apple, whereas Bernstein analyst Toni Sacconaghi believes Apple will run the App Store this 12 months with a gross revenue of 88%. Apple executives have mentioned the corporate doesn’t monitor such revenue and loss statements for particular person enterprise items. “When we look at the App Store, it’s not a separate standalone business for us,” Kyle Andeer, Apple’s chief compliance officer, mentioned at a congressional listening to final month. “It’s an integrated feature of our devices.”
Cook mentioned the identical in his pretrial testimony. “Apple’s business is not structured that way that allows a person to push a button and obtain an App Store” revenue and loss assertion, he mentioned. Apple says it doesn’t allocate prices for the App Store, and that inside paperwork discussing income for {the marketplace} usually don’t embody bills. That means, in keeping with the corporate, any margins or earnings don’t present the complete image.
In an knowledgeable witness testimony on behalf of Apple, Richard Schmalensee, a Massachusetts Institute of Technology economics knowledgeable, mentioned that Barnes’s “estimate of the App Store’s operating margin is unreliable because it looks in isolation at one segment of the iOS ecosystem in a way that artificially boosts the apparent operating margin of that segment.” He added that “any accounting measure of the App Store’s stand-alone profitability is also arbitrary and thus unreliable as an indicator of anything.”
In a request to the decide to bar Epic from referring to App Store monetary knowledge in open courtroom, Apple mentioned the data might “unduly confuse the securities markets and participants in those markets, including the many pension funds, mutual funds, and other ordinary investors who own Apple stock.”