Apple’s iPhone 15 witness declining gross sales in China amid competitors with Huawei

Sales of Apple’s newest premium smartphone, the iPhone 15, are lagging behind its predecessor, the iPhone 14, in China. The iPhone 15 collection was launched by the Cupertino-based tech big on the Wonderlust occasion on September 12. However, Apple is now going through stiff native competitors from Huawei, particularly after the launch of the Mate 60 Pro.

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According to Counterpoint knowledge cited by Bloomberg, gross sales of the iPhone 15 are down 4.5% in comparison with the iPhone 14 within the 17 days since launch. The analysis blamed the lack of demand for the iPhone 15 on China’s economic system, which continues to be attempting to recuperate from the Covid stoop. The market tracker additionally famous that the iPhone 15 is more likely to have loved a double-digit share enhance within the first 9 days of gross sales within the US.

Counterpoint analysis director Jeff Fieldhack advised Bloomberg, “The US is sizzling proper now with back-to-back stellar weekends for the brand new iPhone… It’s a constructive signal from the largest iPhone market on the planet. So undoubtedly takes among the sting off the China numbers.”

Meanwhile, Jefferies analyst Edison Lee is predicting a double-digit share drop in iPhone 15 gross sales in comparison with its predecessor.

If each estimates are appropriate, it may level to the iPhone’s worst debut in China since 2018, when the likes of Oppo and Vivo started to woo native audiences.

Many analysts have argued that Huawei’s rise may erode Apple’s dominance within the premium smartphone market. Jefferies stated on Monday that Huawei has now change into the highest smartphone vendor in China.

Counterpoint’s knowledge means that Huawei may promote round 5-6 million items of the Mate 60 Pro this 12 months, and that the determine may rise to double digits by 2024.

(With inputs from Bloomberg)

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Updated: 17 Oct 2023, 09:02 AM IST