Carl Pei’s Nothing collaborates with Swedish boutique audio firm Teenage Engineering

Nothing, Carl Pei’s audio startup, has named the Swedish audio model Teenage engineering as a founding companion. The Stockholm-based firm will take command of Nothing’s design, a transfer that may assist Pei’s startup to distinguish its upcoming merchandise from the group.
Teenage Engineering is thought for creating audio merchandise the place the emphasis is given on industrial design. Its merchandise goal a distinct segment crowd. The OB-4 “magic radio”, as an example, is a $599 Bluetooth speaker with built-in FM radio and analogue controls.
The collaboration with Teenage Engineering provides us a touch on the ambition behind Pei to begin a brand new firm that plans to develop high-end audio merchandise.  Teenage Engineering CEO Jesper Kouthoofd has been named as Nothing’s Creative Lead, and Tom Howard, the Vice Head for Teenage Engineering, will function Nothing’s Head of Design. Pei’s Nothing will unveil its first merchandise over the approaching months.
The London-headquartered agency lately acquired all emblems and mental property of Andy Rubin’s defunct Essential model. It’s not precisely clear what is going to Nothing do with the Essential model.
Pei, who additionally co-founded OnePlus, lately revealed that the corporate’s first product will probably be a pair of wi-fi headphones. The startup is predicted to announce extra merchandise all year long. Pei’s firm is backed by high-profile executives, together with Kunal Shah of Cred, Tony Fadell, principal at Future Shape and inventor of the iPodYouTuber Casey Neistat, Kevin Lin, co-founder of Twitch, and Steve Huffman, chief government of Reddit. Carl Pei’s audio startup Nothing lately raised $15 million in sequence A funding led by Alphabet’s GV.