Instagram launches Broadcast Channels in India. Check the way it works

Meta-backed social media platform Instagram introduced on Thursday the enlargement of its Broadcast Channel in India. Instagram mentioned that the enlargement will enable creators a brand new approach to straight interact with their followers at scale. The social media platform added that the Broadcast Channel will assist creators to deepen their connections with their followers.

What are Broadcast Channel?

According to an announcement from Instagram, Broadcast Channels function a public technique of communication the place creators have the flexibility to ask all of their followers and disseminate textual, video, and photographic updates. Furthermore, creators can make the most of voice notes to share their most up-to-date updates and supply glimpses into behind-the-scenes moments. Additionally, creators have the choice to generate polls so as to collect suggestions from their followers. It is essential to notice that solely creators have the privilege to ship messages inside broadcast channels, whereas followers can specific their reactions to the content material and take part in voting on polls.

How Do Broadcast Channels Work?

After getting access to Broadcast Channel, when a creator sends their preliminary message by means of their Instagram inbox, their followers will obtain a single notification prompting them to hitch the channel. While anybody can come throughout the Broadcast Channel and entry its content material, solely these followers who really be part of the channel will obtain subsequent notifications each time there are new updates.

“Followers can depart or mute broadcast channels at any time and also can management their notifications from creators by going to a creator’s profile, tapping the bell icon and deciding on broadcast channel,” the Instagram statement added. 

How to Join a Broadcast Channel:

To access the Broadcast Channel, there are multiple options available. You can access it through a creator’s Story sticker, by clicking on the link pinned to their Instagram profile, or by receiving a one-time notification as an existing follower when the creator starts a new channel.

Once you have reached the Broadcast Channel, simply tap on “Join broadcast channel.” If you aren’t already following the creator, you can be prompted to take action so as to proceed.

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Updated: 16 Jun 2023, 10:40 PM IST