PhonePe launches Indus Appstore Developer platform for “Made-in-India” apps

PhonePe has introduced the launch of the Indus Appstore Developer Platform, inviting Android app builders to register and add their apps to the “Made-in-India” Indus appstore. This platform affords a localized expertise in 12 languages tailor-made to Indian audiences.

According to the Walmart owned firm, builders can checklist their apps on the Indus Appstore Developer Platform totally free within the first yr, with a nominal annual payment making use of afterward. Notably, there aren’t any platform charges or commissions for In-App Payments, permitting builders to combine their most well-liked cost gateways.

Akash Dongre, CPO and Co-Founder of Indus Appstore, highlighted the potential of the Indian smartphone market, with over one billion anticipated customers by 2026. He expressed the platform’s purpose to supply a reputable different to Google Playstore by offering localization, enhanced app discovery, and client engagement.

As per PhonePay, the Indus Appstore Developer Platform serves instead distribution channel for Android builders to entry the Indian market. It focuses on multilingual app discovery to help in high-quality person acquisition. 

Additionally, it affords a “Launch Pad” for startups and new app launches to enhance visibility and search optimization. Developers can profit from numerous instruments and options, together with round the clock buyer help, itemizing in 12 Indian languages, and brand-building by way of partaking movies.

Indus Appstore affords options akin to cell number-based login for customers with out e mail accounts, zero fee for In-App funds, and 0 itemizing charges for the primary yr. The platform additionally offers cohort-based focused launch administration, real-time app vitals monitoring, analytics, and competitor evaluation.

As per PhonePay, Indus Appstore caters to Indian shoppers’ localized and cultural wants, providing an array of classes in English and 12 Indian languages. For builders, it offers a platform for itemizing, distributing, and selling their merchandise throughout the Indian app ecosystem, together with self-publishing, localization companies, and 24×7 buyer help.

“Exciting news! Mint is now on WhatsApp Channels 🚀 Subscribe today by clicking the link and stay updated with the latest financial insights!” Click right here!

Catch all of the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.

More
Less

Updated: 23 Sep 2023, 01:11 PM IST