Samsung, Apple high smartwatch shipments in March quarter, IDC report

NEW DELHI : Samsung and Apple continued their sturdy run within the Indian smartwatch market in March quarter of CY 2022, revealed new knowledge by International Data Corporation (IDC), a market analysis agency.

The South Korean firm noticed a double digit development and accounted for 65.3% of all cargo quantity within the smartwatch class within the March quarter.

Apple was the second main model within the smartwatch phase with 22.7% of the cargo. Fitbit (4.7%), Fossil (3.5%) and Garmin (1.7%) had been the opposite three manufacturers within the high 5.

IDC has barely totally different benchmarks for what qualifies as a smartwatch as in comparison with different market analysis corporations. As per IDC, a smartwatch can run third celebration apps and has an app retailer. IDC labeled watches by Noise and BoAt as primary watches.

It explains why not one of the Indian manufacturers together with Noise, Fire-Boltt and BoAt function in IDC’s high 5 smartwatch checklist. Whereas, as per Counterpoint’s May report, they had been the highest three smartwatch manufacturers in India within the March quarter with a mixed cargo quantity of 62%.

The Galaxy Watch 4 was the important thing driver for Samsung’s development through the quarter. The gadget recorded double digit quarter-on-quarter (QoQ) development in India, Samsung stated.

“We ensured wider availability of our gadgets throughout each offline (6000+ shops) and on-line channels together with e-commerce platforms and likewise launched improved fee mechanisms and financing choices, to enhance entry and drive higher affordability,” stated Aditya Babbar, senior director and head of product advertising and marketing at Samsung India.

Further, Samsung additionally cited IDC knowledge on the actually wi-fi stereo (TWS) phase and identified that it accounted for 31% of the shipments within the class however just for gadgets priced above ₹ 5,500. According to Samsung, Galaxy Buds 2 was the important thing driver for development for the model within the TWS class.

IDC didn’t share knowledge on the highest 5 manufacturers within the total TWS class. However, in one among its May stories, the market researcher stated it is likely one of the quickest rising segments– share of TWS grew to 48% from 34% within the ear put on class in March quarter.

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