Spotify is launching its spotify ad exchange (SAX) Platform and Advertiser-Focused Artificial Intelligence (AI) Tools in India. Announced on Monday, the new services for advertisers in the country was launched just a week after its after global launch. Sax is a programmatic ad platform that automats the process of buying and Placing ads on the platform. The Audio Streaming Platform Claimed that the platform would offer full addressability and performance measurement capability to advertisers for the first time in India. However, users will not get to generate audio ads via generative ai ads in India at this time.
Spotify’s new ad platform is now available in India
In a press release, the company announced the launch of its sax platform and generative ai ads in India. The sax platform was first released in the US and canada, and is now being expanded to more regions including India. The company says it will allow advertisers to access the platform’s logged-in users via real-time auction. Advertisers will also be able to track the reach of the ads via the platform.
Update: Spotify reached out to gadgets 360 to class that generative ai ads features will not be launched in India at this time. The company might introduce them in the country at a later date.
Notably, SAX offers Real-Time Bidding (RTB) Type of Programmatic Advertising. In this, multiple advertisers bid for ad space via the demand-bus platforms (DSPS) and the highest bigger is allotted the ad space. Then, the winning ad is loaded on the page and the entry process obccurs withbin seconds.
In India, Spotify’s Programmatic Ads Platform is Integrated with Google Display & Video 360, Magnite, and the Trade Desk on the Demand Side. Advertisers can use these platforms to access the streaming platform’s suite of audio, video, and display ads. The company will song add podcast ads to its offers. Users will also be able to find their target audience and track Results Across Multiple Media EcoSystems.
Spotify Conducted An Internal Analysis of more than 350 Ad Campaigns Various Publishers Within Google Dv 360 and Claimed to have found found that that the sax platform land to an average incregeal reach incrected 11.5 percent Without Increasing Media Spending. Additional, the company said the platform also maximies unique reach and reduces ad repetition, mitigating the risk of brand fatigue.