Twitter plans to relaunch verification program next year

Twitter Inc (NYSE:TWTR) on Tuesday released plans for its new policy on how people are “verified” on the site, an area the company has long promised to revamp to address confusion and criticisms over the blue check-mark badges it uses to authenticate the identity of prominent accounts.

The social media company said in a blog post https://blog.twitter.com/en_us/topics/company/2020/help-us-shape-our-new-approach-to-verification.html that it plans to relaunch its verification program, including a new public application process, in early 2021. It said a public feedback period for the new policy would open on Tuesday and run until Dec. 8.

Twitter said it paused public submissions for verification in 2017 after hearing feedback that the program “felt arbitrary and confusing to many people.” It said at the time the check mark was being confused with “an endorsement or an indicator of importance.”

A year later, Twitter said it was putting fixes to the verification program on the back burner to focus on issues like election integrity, though it has continued to verify some accounts, such as medical experts tweeting about COVID-19 this year.

“Since then, we haven’t been clear about who can become verified and when, why an account might be unverified, or what it means to be verified,” Twitter said in the Tuesday blog post.

The company laid out more detailed criteria https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts for the “core types” of notable, active accounts it will verify, such as government officials, companies, nonprofits, news organizations, entertainers, sports teams, athletes and activists.

Twitter said it also may verify accounts that meet other standards such as being one of the top-followed accounts in the user’s country and having “off-Twitter notability,” which could be assessed through Google (NASDAQ:GOOGL) search trends, Wikipedia references or coverage in news outlets.

The company said it may cut the blue badge from accounts that severely or repeatedly violate rules, such as its policies on hateful conduct, civic integrity or glorification of violence. But it said these removals would not be automatic and would be assessed case by case.

Twitter also released proposed grounds for denying verification, for example, accounts that have been locked out for violating rules in the last six months or accounts of individuals associated with hateful content or who have been found to have committed “gross human rights violations.”