TWS audio market continues to see double digit development, Apple stays on prime: Counterpoint

The marketplace for true wi-fi audio units noticed massive development numbers in 2020 and is anticipated to go larger up this yr. The world market is anticipated to develop 33 per cent year-on-year in 2021, with shipments anticipated to succeed in 310 million models, suggests a brand new report by Counterpoint Global Hearables Market Forecast, 2021-2023.
In 2020, shipments of TWS merchandise grew by 78 per cent year-on-year regardless of the pandemic-triggered financial fall. The market barely exceeded the preliminary annual estimate for 2020 to succeed in 233 million models. The report suggests this might be pushed by the sturdy efficiency of low- and mid-price segments in 2020.
While the COVID disaster in China initially impacted TWS manufacturing early final yr, the scenario has improved since then and the manufacturing capability is now at full-utilisation ranges. However, by way of client demand, the impression has been restricted as extra customers have been prepared to buy tech devices and equipment to enhance their work/study-from-home experiences.
Demand for high-end manufacturers anticipated to rise in Q3 2021
“The proportion of low- to mid-end model sales has increased faster than expected due to the economic downturn and related uncertainties. The phenomenon has indeed affected high-end brands’ performances and the overall blended ASP (average selling price) of the market,” defined the report.

Despite the vaccination efforts being taken around the globe, the pandemic is unlikely to ease up in a brief time period. The report means that because of this, the pent-up demand for high-end TWS headsets shouldn’t be anticipated to blow up till late Q3 2021.
Hence, main prime manufacturers similar to Apple are prone to launch their next-generation merchandise This fall onwards this yr, which ought to additional enhance the TWS market. However, the excessive development of the low- to mid-end section will stay unchanged by the yr.
Which manufacturers led the market?
Apple continued to dominate the TWS market in 2020 however its share declined steadily by the yr, falling under one-third of the market. It is anticipated to guide the market this yr as effectively, promoting round 84 million models. However, the report suggests Apple might lose 4 per cent market share in 2021.
“Most anticipated is a new release from Apple, it’s first in two years. We expect it to be one of the biggest drivers of TWS market growth from Q4 2021 to the next year,” Senior Research Analyst Liz Lee mentioned, including that “Apple will maintain strong market leadership based on its loyal customer base, although its share will inevitably fall with the intensifying competition.”
Xiaomi and Samsung stood on the subsequent two sports activities in 2020 with 9 per cent and seven per cent market share. The two manufacturers are anticipated to keep up that quantity this yr as effectively.