Telangana’s roads, once synonymous with sorrow, are set for redemption via the ‘Arrive Alive’ campaign. State leaders, alarmed by escalating accident rates, are mobilizing resources for what could be a game-changer in public safety.
Delving into the crisis: highways like NH-44 see weekly pile-ups, urban snarls breed fender-benders turning fatal. Alcohol, fatigue, and absent lane discipline are villains. The campaign, slated for a grand rollout, deploys a toolkit of reforms to enforce discipline.
Core pillars include zero-tolerance policing: license suspensions for repeat offenders, impounding of errant vehicles. Awareness ramps up via 10,000+ rallies and school pledges. Infrastructure gets a boost—1,000 km of roads resurfaced, barriers installed at curves.
Women and children, vulnerable riders, get priority with dedicated helplines and pink patrols. Corporate tie-ups fund ambulance networks for golden-hour response. Analytics from past crashes guide hotspot interventions.
Transport Principal Secretary promised transparency: monthly dashboards tracking progress. ‘We’re accountable to every family,’ she affirmed. Echoing global models like Sweden’s Vision Zero, Telangana adapts proven strategies to local realities.
Challenges loom—corruption in fines, resistance to change—but momentum builds. Survivor testimonials will personalize the drive, reminding all: roads connect us, but care preserves us. ‘Arrive Alive’ signals commitment to a future where journeys end at home, not hospitals.