UP Industrial Consultants Limited (UPCon) is rewriting the rules of government outreach with its viral digital awareness campaign, reaching more than 11 lakh people in Uttar Pradesh. Spearheaded under CM Yogi Adityya Nath’s administration, this effort demystifies vital job-creating schemes for the state’s ambitious youth.
Featured prominently are the Vishwakarma Labour Honour Scheme, ODOP skill-building initiatives, CM Youth Entrepreneur Scheme, and ODOP financial aids. UPCon’s role as a catalyst for self-employment makes it ideally positioned to guide youngsters from idea to execution.
MD Praveen Singh highlighted the strategy: ‘Social media’s speed allows us to connect directly with youth and artisans, informing them of opportunities and procedures.’ The campaign prioritizes actionable knowledge over mere publicity.
In 15 districts, influencer collaborations have created buzz through captivating Instagram Reels, Facebook updates, and YouTube content. These showcase training journeys, success narratives, and tangible gains in accessible language, driving massive views and shares.
The numbers are impressive—1.1 million-plus reach—leading to a spike in scheme applications. Entrepreneurs now access subsidies seamlessly, while artisans upgrade skills with government backing. This momentum supports CM Yogi’s goal of globalizing UP’s heritage products and empowering every citizen.
Ongoing expansion to other districts promises statewide coverage soon. By enabling transparent communication, the campaign erases doubts, maximizes benefits, and propels UP towards a prosperous, employment-rich economy. UPCon’s digital prowess is setting a new benchmark for public engagement.