Reports of ads coming to WhatsApp have raised concerns among users. It is important to realize that WhatsApp has earlier made it clear that it will generate revenue through various methods, and ads in the Status section is one of them.
But will this change affect your WhatsApp experience? It may not; some users might benefit.
Ads will only appear in the Updates tab, where you see your friends’ statuses and the channels you follow. You will not find ads in Chats, Calls, Groups, or Personal Messages. Your chats are still protected by End-to-End Encryption.
If you are following a business or a channel, you might see ads. These ads will be related to your interests and content you follow. You will not be forced to view ads until you connect with a brand or a channel.
This will provide businesses with a new platform to connect with their customers. Users can look forward to getting direct offers, discounts, and information. You may also get paid content from the channels you follow.
WhatsApp has clarified that your chats, calls, and voice notes will stay as they are. There will be no ads or tracking. Your conversations are private, and not even WhatsApp can access them.