For 86% of Indians, jewelry isn’t mere adornment—it’s the cornerstone of financial stability. A comprehensive report dives into this cultural phenomenon while spotlighting how younger Indians are injecting fresh trends into age-old customs.
Rooted in history, jewelry serves as a hedge against inflation and a dowry essential. Rural households especially rely on it for loans and crises. But city dwellers under 30 are changing the game.
They’re drawn to K-pop inspired aesthetics, boho-chic vibes, and lab-created gems that slash costs without compromising shine. Online sales of such modern pieces have skyrocketed 50% year-over-year.
This trend reflects broader societal changes: increased financial literacy, women’s empowerment, and exposure to international styles. Jewelers respond with pop-up stores and collaborations with designers.
As the industry eyes $120 billion by 2025, balancing legacy with modernity will be key. The report predicts a vibrant market where old and new coexist seamlessly.