Electric mobility pioneer Ola Electric dropped a bombshell on Friday: it plans to trim its staff by roughly 5% through sweeping structural adjustments. This cost-cutting measure reflects the company’s urgency to adapt in a cutthroat market where it has lost significant ground.
By automating front-end operations, Ola aims to sharpen its focus on velocity and operational discipline. The broader vision is clear—a reorganized entity geared for top-notch customer service and enduring profitability.
Notable strides include same-day resolution for over 80% of service requests pan-India, building on hyper-service and performance-driven strategies. But headwinds are fierce. From a commanding 36.7% market share in 2024, Ola slipped to 16.1% in 2025, as established auto giants capitalized on the shift.
Persistent issues like service bottlenecks and erratic deliveries have eroded trust. The Q2 financials underscore the strain: net losses swelled to Rs 418 crore, while operational revenues cratered 43% to Rs 690 crore sequentially.
As Ola Electric recalibrates, the layoffs underscore a commitment to resilience. Experts suggest that blending technological upgrades with flawless execution could restore its edge. In the high-stakes EV race, this pivot might just propel Ola back to the forefront—or highlight the risks of complacency.