The ancient city of Cairo hosted a modern cultural milestone on February 13 with China Media Group’s (CMG) ‘Spring Festival Gala Prelude.’ Organized in collaboration with the Chinese Embassy, Egypt’s Tourism and Antiquities Ministry, and Tourism Promotion Bureau, the affair at the Grand Egyptian Museum attracted over 200 prominent figures, blending Eastern traditions with Egyptian hospitality.
CMG Director Shen Haixiong’s video message illuminated the event’s core. He portrayed the Spring Festival as an enduring symbol of Chinese culture, fostering spiritual connections among Chinese people globally for thousands of years. Its global appeal is evident: around 20 countries grant it holiday status, and nearly 20% of humanity observes it uniquely.
Shen spotlighted CMG’s legacy—the Spring Festival Gala, broadcast live for 43 years and reigning as the world’s most popular TV event. Indispensable for overseas Chinese and international audiences, the 2024 edition, themed ‘Galloping Horse, Unstoppable Momentum,’ reaches viewers in 85 languages.
A senior official from Egypt’s Foreign Ministry’s Asian desk celebrated the upward trajectory of Egypt-China relations. Guided by visionary leadership, their all-dimensional strategic partnership has yielded concrete gains in diverse sectors. With the 70th anniversary of diplomatic relations approaching, both nations pledge to fortify ties. The prelude event at this historic venue promises to deepen cultural exchanges and grassroots amity between Egyptians and Chinese.