Elon Musk assures advertisers that Twitter won’t grow to be a ‘free-for-all hellscape’

Ahead of buying Twitter within the $44 billion deal, ‘Chief Twit’ Elon Musk right now assured advertisers that Twitter won’t grow to be a free-for-all hellscape. Musk’s assurance got here amid speculations within the media that advertisers could abandon the platform if Twitter removes restrictions on hate speech after the switch of its possession.

Elon Musk posted a notice addressed to advertisers right now on Twitter, the place he shared his motivation behind buying Twitter and what he thinks about ads on social media. “There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong,” he mentioned.

Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS

— Elon Musk (@elonmusk) October 27, 2022

The Tesla and SpaceX CEO mentioned that he has not acquired Twitter to make more cash, however to supply a typical digital city sq.. He mentioned that it’s wanted as present social media platforms are within the hazard of splitting into far-left and far-right echo chambers. He mentioned that the standard media homes are additionally fuelling such polarised extremes for cash.

“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he wrote. Musk mentioned that he purchased Twitter to assist humanity, to not earn cash, and never as a result of it was simple.

However, Musk mentioned that regardless of his aim of serving the humanity, content material moderation on the platform will stay. “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences,” he mentioned. The soon-to-become Twitter proprietor mentioned that whereas Twitter will adhere to rule of the legislation, it have to be heat and welcoming to all.

He additionally had some advices for advertisers on on-line platforms, asking them to make their advertisements entertaining and informative, and never flip them into spam. He mentioned that Twitter should present ads to folks as related as doable to their wants. “Low relevancy ads are spam, but highly relevant ads are actually content,” he mentioned.

At final, he mentioned, “Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.” “Let us build something extraordinary together,” he appealed to everybody who’ve partnered with Twitter.

The full textual content of Elon Musk’s notice is given beneath.

I wished to achieve out personally to share my motivation in buying Twitter. There has been a lot hypothesis about why I purchased Twitter and what I take into consideration promoting. Most of it has been improper.
The purpose I acquired Twitter is as a result of you will need to the way forward for civilization to have a typical digital city sq., the place a variety of beliefs could be debated in a wholesome method, with out resorting to violence. There is at present nice hazard that social media will splinter into far proper wing and much left wing echo chambers that generate extra hate and divide our society.
In the relentless pursuit of clicks, a lot of conventional media has fueled and catered to these polarized extremes, as they consider that’s what brings within the cash, however, in doing so, the chance for dialogue is misplaced.
That is why I purchased Twitter. I didn’t do it as a result of it might be simple. I didn’t do it to make more cash. I did it to attempt to assist humanity, whom I like. And I accomplish that with humility, recognizing that failure in pursuing this aim, regardless of our greatest efforts, is a really actual chance.
That mentioned, Twitter clearly can’t grow to be a free-for-all hellscape, the place something could be mentioned with no penalties! In addition to adhering to the legal guidelines of the land, our platform have to be heat and welcoming to all, the place you possibly can select your required expertise based on your preferences, simply as you possibly can select, for instance, to see films or play video video games starting from all ages to mature.
l additionally very a lot consider that promoting, when executed proper, can delight, entertain and inform you; it might probably present you a service or product or medical remedy that you simply by no means knew existed, however is best for you. For this to be true, it’s important to point out Twitter customers promoting that’s as related as doable to their wants. Low relevancy advertisements are spam, however extremely related advertisements are literally content material!
Fundamentally, Twitter aspires to be probably the most revered promoting platform on the planet that strengthens your model and grows your enterprise. To everybody who has partnered with us, I thanks. Let us construct one thing extraordinary collectively.

Responding to Trump’s tweet, Twitter’s chief buyer officer, Sarah Personette, tweeted that she had a dialogue with Elon Musk on Wednesday night over the matter. “Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!” she tweeted.

Had an awesome dialogue with @elonmusk final night! Our continued dedication to model security for advertisers stays unchanged. Looking ahead to the long run! https://t.co/B7NFJhD2hq

— Sarah Personette (@SEP) October 27, 2022

Earlier right now, the Wall Street Journal printed a report claiming that advertisers are involved concerning the billionaire’s plans to melt content material moderation, they usually had been additionally frightened about battle of curiosity in vehicle promoting as Musk runs Tesla. WSJ claimed that some advertisers are considering exiting the platform if former President Donald Trump’s account is reinstated on Twitter.
Notably, Trump has mentioned that he received’t return to Twitter if the ban on him is eliminated. He now runs his personal social media platform Truth Social.

In one other improvement, Elon Musk visited Twitter headquarters earlier right now, carrying a ceramic sink. He shared a video of his entry with the caption “Entering Twitter HQ – let that sink in!”

“Let that sink in” is an English phrase used to ask somebody to appreciate the significance of a press release, or occasion. His go to to the Twitter HQ means that he’s lastly buying Twitter after the deal noticed many twists and turns after Musks introduced his intention to purchase the social media platform in August.

Musk has additionally modified his Twitter bio to ‘Chief Twit’, and has added ‘Twitter HQ’ as the situation. He had earlier shared that purchasing Twitter is step one in the direction of making X, the every thing App.