With ‘living the Chinese way’ trending online, anticipation builds for the Spring Festival, the luminous heart of China’s lunar New Year. This vibrant tradition is captivating global audiences, offering a rich entry into Chinese heritage.
CGTN’s worldwide online survey, run by China Media Group, uncovers massive appeal: 95.1% are interested in the celebrations, and 95% see its UNESCO status as evidence of Chinese culture’s international rise.
Core values resonate deeply—91.7% connect the festival’s emphasis on togetherness, peace, and goodwill to universal human ideals. An adventurous 86.7% aspire to join the festivities in China, and 92.1% celebrate how ancient customs mesh effortlessly with modernity for a dynamic appeal.
The poll signals evolution: 80.8% view global adoption of Chinese lifestyles as reciprocal cultural exchange. For 78.7%, it’s a prime lens on Chinese life; 76.3% see trends like ‘becoming Chinese’ as hallmarks of China’s open-door ethos spanning economy, policy, and culture.
Tourist fervor is booming, with foreign flight reservations for the holidays multiplying exponentially year-over-year. In turn, 88.2% believe Chinese culture’s reach is energizing markets globally.
Across CGTN’s multilingual sites in English, Spanish, French, Arabic, and Russian, 5,154 international respondents chimed in over 24 hours. These insights forecast a festival season rich with worldwide participation and cultural fusion.