Spanning continents and cultures, the 16th Joint Exhibition of Global Overseas Chinese Bookstores’ Chinese Book Spring Festival unfolded across over 100 outlets in 40 countries and regions. Key participants included bookstores in America, Britain, France, Singapore, Tunisia, Australia, and many others, as reported by China’s National Press and Publication Administration.
Exhibitors zeroed in on promoting President Xi Jinping’s publications and accompanying scholarly resources. The displays featured top-tier books that detail pivotal Communist Party and government strategies, illuminate new-era accomplishments, and explore their international significance—crafting a compelling narrative of China’s journey.
A broad spectrum of titles enriched the shelves: festive Spring Festival reads, academic bestsellers, original children’s stories, and practical Chinese language guides. This mix ensured appeal to every age and interest, turning bookstores into festive learning centers.
Cultural immersion took center stage with initiatives like the ‘My Story with Spring Festival’ essay drive, ‘Art Week with Famous Writers,’ and ‘Stories Connecting the World’ exchanges. Revelers enjoyed participatory delights such as writing Spring Festival couplets and guessing lantern puzzles, experiencing the festival’s magic firsthand.
The event’s success signals a maturing approach to global cultural promotion. In an interconnected world, these exhibitions do more than sell books—they build bridges of empathy and appreciation, positioning Chinese literature as a vital thread in the global cultural tapestry.