Yamaha is achieving notable success in the premium two-wheeler sector in India, continuously increasing its market share. The company has announced plans to introduce new electric two-wheelers, demonstrating its commitment to the Indian market. Ravinder Singh, Senior Vice President of Yamaha Motor India Sales, indicated that the electric two-wheeler market is growing, while acknowledging that ICE (petrol engine) technology remains important, especially for performance and premium bikes. The company is also exploring alternative fuel technologies such as ethanol-blended fuel.
Yamaha’s strategy involves the joint development of a new EV platform by its R&D teams in Japan and India. Moreover, Yamaha has partnered with startups like River in India and Gogoro in Taiwan to support its EV initiatives.
Yamaha currently holds a 3.4% market share in the Indian two-wheeler industry. However, it maintains a strong position in the premium segment, where its market share in India reached 17% in 2024, a 20% increase from the previous year. In Delhi, Yamaha’s market share is approximately 3%, with substantial growth in premium bikes (8%) and scooters (76%).
Yamaha’s focus is on creating stylish, sporty, and enjoyable motorcycles and scooters. The company constantly introduces advanced technology and superior performance in its products, setting new benchmarks. Beyond selling bikes and scooters, Yamaha offers a lifestyle, encompassing dreams and experiences. Its products are designed for digitally-savvy and experience-focused youth.
This year, Yamaha integrated hybrid technology into the 149cc FZ-S and FZ-X bikes, including a smart motor generator (SMG) and stop-start system (SSS) for smoother rides, improved acceleration, and enhanced fuel efficiency. This technology was previously successful in the Fascino and RayZR 125 Fi Hybrid scooters. The R15 and MT-15 models now boast advanced features such as traction control, dual-channel ABS, assist-slipper clutch, quick shifter, and E20 fuel support.