YouTube, a Google-owned platform, has launched the Premium Lite subscription plan in India, priced at ₹89 per month. This plan is designed to provide an ad-free viewing experience across most videos. However, it does not include features such as YouTube Music, video downloads, or background playback.
Subscribers to the Premium Lite plan will be able to enjoy ad-free videos at a lower cost. The plan works on all devices, including smartphones, laptops, and TVs. It does have certain limitations; advertisements will still appear on music content and Shorts, and may also appear while searching or browsing.
Compared to the standard YouTube Premium, which costs ₹149 per month, Premium Lite is a more streamlined offering. Premium Lite primarily focuses on removing video ads, while YouTube Premium subscribers have access to YouTube Music, background play, and video download features.
This plan was launched in India to meet the needs of users who primarily want an ad-free viewing experience without requiring music streaming or other premium features. This approach is intended to align with the preferences and budget constraints of the Indian market.